Hello, I’m Sonia

With over a decade of design experience, I am a full-stack, hands-on UX and Product Leader. I excel at transforming complex processes into user-centric experiences that drive business results by tackling intricate problems and translating vague concepts into clear, impactful visions.

My expertise spans HR, real estate, legal, tax, accounting, supply chain, retail, e-commerce, and logistics, making me a valuable asset for companies seeking to optimize internal processes and deliver exceptional experiences to B2C and B2B customers.

Teams I worked with

Client logoBBCXPO LogisticsDicks Sporting GoodsWorkdayVertex Inc.Royal Holloway UniversityThomson ReutersTotalJobs GroupCW Jobs

Simplifying Medical Bill Management and Payment

MediFlex streamlines medical bill management by consolidating bills from multiple providers, offering clear itemised breakdowns, and enabling secure in-app payments — all in one place for patients and carers.

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Empowering DC Heroes: Digitalizing Non-Compliance Reporting for Efficiency Gains

The largest sporting goods retailer in the U.S., specializing in sports and outdoor products.

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From Chaos to Control: XPO Logistics Empowers LTL Shippers with a Frictionless Experience

XPO operates in the logistics industry, providing freight transportation, supply chain solutions, and logistics management.

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XPO LTL Dispatch Gets a Boost: 50% Faster Decisions with Enhanced Trip Monitoring

XPO operates in the logistics industry, providing freight transportation, supply chain solutions, and logistics management.

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Indirect Tax Made Easy: Empowering Tax Professionals

Indirect Tax is a part of Thomson Reuters ONESOURCE Tax and & Accounting and serves the tax and accounting industry, providing tax compliance and automation software solutions.

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Click. Buy. Hire: Redefining Recruitment Through an E-Commerce Lens

TotalJobs is one of the UK’s largest recruitment platforms, offering online job listings, career resources, and recruitment services tailored to job seekers and employers.

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Revamping the legacy system to supercharge reverse logistics at distribution centers

The largest sporting goods retailer in the U.S., specializing in sports and outdoor products.

Coming soon
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